K-beauty's 2nd boom: How indie brands, manufacturing powerhouses are rewriting the industry

SEOUL - South Korea's cosmetics industry is in the midst of a second global boom, powered not by legal conglomerates but by fast-moving indie brands, sophisticated manufacturers and the growing influence of social media.Once dominated by legacy giants such as Amorepacific Co. and LG Household & Healthcare Co. (H&H) and driven by demand in China, the K-beauty industry is now expanding its foothold in the United States and Europe on the back of a new generation of players.As a result, South Korea has become the world's second-largest cosmetics exporter after France and beauty products are the…READ FULL ARTICLE