Japan's 1st zero-carb regular beer to hit shelves in Oct.

Kirin Brewery Co. said Thursday it will start selling a zero-carbohydrate regular beer in Japan in October, the first such product offered by a domestic brewer, to tap demand among increasingly health-conscious consumers.The zero-carb beer under the major Japanese brewery's flagship Ichibanshibori brand will be launched on Oct. 6 as the liquor tax will be reduced on regular beer from the start of that month.Kirin and its rival domestic beer companies have already introduced zero- and low-carb products in so-called "happoshu" low-malt beers and low-priced "third-category" beer-like alcoholic…READ FULL ARTICLE