Since the 2011 nuclear accident, fishery workers in Fukushima Prefecture have had an unprecedented and daunting undertaking to convince consumers that local fish are safe to eat.Fishing has resumed on a "trial" basis and catches have been gradually increasing. Seven years on, radiation checks are now part of their routine before they can be shipped to markets.Japan has a cuisine culture that is often synonymous with "sushi" overseas, and consumers value not just the safety but freshness of seafood.There is one thing that they have apparently learned the hard way: easing consumer anxiety tak…READ FULL ARTICLE
