A spirits producers association is seeking to have its standards for Japanese whisky given legal force to stop products that are blended in Japan but with the use of imported whiskies from being marketed as "Japanese," as the brand gains a global foothold."It is essential (for Japanese whisky) to enhance its trustworthiness to become a worldwide brand," Daisuke Tsukahara, chief of the Japan Spirits & Liqueurs Makers Association, told a press conference in Tokyo in late March as the industry body prepared to file a request with the government for legislation.The association aims to protect J…READ FULL ARTICLE
