Over half of rice producing firms feel store rice prices "too high"

Over half of large-scale rice producers feel that store prices for rice are "too high," a recent survey conducted by an association of agricultural corporations showed, indicating that many of them share concerns with consumers about the elevated cost of the staple food in Japan.As households increasingly complain about rice prices that have doubled over the past year, more than 40 percent of respondents worried that consumers may start shunning the product.The survey, conducted for a week from May 12 and targeting 188 companies producing rice for staple food purposes, comes as the governme…READ FULL ARTICLE