As cost-sensitive consumers are steering clear of rice after a price surge to record highs, restaurant chains and food companies are turning to noodles.Antworks Co., operator of Densetsu no Sutadonya eateries offering pork rice bowls, opened its first ramen noodle restaurant in Tokyo in May and plans another three by next February to diversify its operations."We have touted our (pork bowl) business as a large portion of our business portfolio but rice prices are now more than three times higher than those several years ago," a spokesperson at the Tokyo-based restaurant chain operator said.A…READ FULL ARTICLE
