International Olympic Committee President Kirsty Coventry said the Summer and Winter Games must find "a balance" between traditional television broadcasting and online media as major sporting events increasingly strike exclusive deals with streaming services.In a move that stunned TV networks, video streaming giant Netflix recently announced it had secured exclusive Japanese screening rights for next year's World Baseball Classic, while several recent high-profile boxing promotions involving Japanese stars have also been shown online only.Speaking to Kyodo News in Tokyo, where she has been …READ FULL ARTICLE