Failing railway uses "foul-tasting" snacks to beat passenger decline

A small Japanese railway company in Choshi, near Tokyo, has turned to a stick-shaped snack with a funny name to boost its business, which has been battered by a decline in the number of passengers.Choshi Electric Railway Co., which runs a train service on its 6.4-kilometer-long tracks in the city in Chiba Prefecture, began selling "Mazui Bo" (foul-tasting stick) from Friday to raise money."Actually, it is tasty," its official website said of the snack made in the flavor of corn potage soup, while a phrase on the product's packaging says the only thing going bad is its own business.The railw…READ FULL ARTICLE