Denim jeans priced at 1,000 yen ($6.35) excluding tax, are being offered by a subsidiary of Japanese retail giant Aeon Co., in what could spur rivalry over low-cost jeans amid a growing consumer trend to save due to rising prices.The price is about one-third that of conventional denim. Competition for cheaper jeans intensified in 2009 when consumer spending slowed after the collapse of the U.S. securities firm Lehman Brothers Holdings Inc., which triggered a global financial crisis."Clothing is more likely to be the item in which customers will hold off on purchases, rather than food and ot…READ FULL ARTICLE
